First and foremost ITV wanted to bring the Grand National to a new and younger audience. Secondly, they wanted to get content out there while it was still relevant. Fast turnaround 360 video was how.
ITV Win The Horse Racing
After 30 years away, 2017 marked the return of horse racing to ITV. The broadcaster’s mission is to offer racing fans the BEST SEAT IN THE HOUSE showing that NOTHING COMES CLOSE. Certainly, this was a job for East City.
The Grand National 360 Highlights
In order to deliver this promise, ITV engaged VR City to develop and produce 360º highlights that would deliver a completely new perspective on The Grand National. Working alongside Aintree, British Horse Racing Association and Professional Jockeys Association, we gained access all areas. As a result, we filmed in the jockeys weighing room, the parade ring, the winners' enclosure and along the race track. Importantly, and bringing story to the content, we worked with ITV’s presenting talent including Oli Bell, Ed Chamberlin and Victoria Pendleton. We covered all these bases with 8 camera rigs, making this one of the most complex VR shoots we've done.
Fast Turnaround Work Flow
Furthermore, utilising VR City’s expertise in fast turnaround and live VR event production, we were able to shoot, stitch and edit highlights from the Randox Health Grand National at speed, delivering next day for publishing on Facebook 360 and YouTube 360 platforms. Some would say this is an oxymoron in VR.
So, 48 hours after the Grand National the 360 highlights had been watched over 1.4 million times. Without doubt, we disrupted the usual post-Grand National coverage. To top things off, the content has also been nominated for Best Sport VR at the Content Innovation Awards in Cannes. This is what we call success.