To create an out of home experience that takes people into the rich life of Sunny Stroeer for the Evening Standard launch of the San Miguel Rich List.
Sunny is a free spirit and adventurer. Formerly a hard-charging strategy consultant, she turned her back on material possessions and career shortly after turning 30 and has been living in an Astrovan to run and climb full-time ever since. Sunny's overarching passion is to be active and push her limits in the side- and backcountry, spanning a multitude of sports from big-wall climbs over multi-day paddling trips to 100 milers and everything in between.
With Sunny hiking in the Matterhorn region of the Swiss Alps in September there was a great opportunity. We all agreed that a VR experience capturing that trip, telling her story and giving people a taste of her world would be perfect. With the launch of the San Miguel Rich List our focus we booked our tickets to Zurich.
A great strength of VR is that it can give people experiences that they otherwise wouldn't be able to have. High up in the Swiss Alps is a beautiful place that most people wont have the chance to visit. So taking our team of intrepid explorers/crew to join Sunny was an exciting prospect both for the creation but also for the eventual inspirational result.
We created an experience which gives people 3 minutes of Sunny's rich life. With drone footage and moving shots, the experience is both powerfully immersive and exhilarating.
The exhibitions at Kings Cross station, Birmingham New Street station and Somerset House were huge successes. With fantastic engagement and people reconsidering their life choices, we couldn't have been happier.