Sportsbet.io Launches Virtual Match Day Programme with Arsenal

We are thrilled to bring your attention to a pretty cool happening in the world of football. On April 3rd Sportsbet.io launched the world’s first-ever fully virtual match day programme in conjunction with Arsenal FC.

With fans currently locked out of the Emirates Stadium Sportsbet.io needed to get creative on how to maximise their partnership with Arsenal and to connect with fans. Working with PR agency Fuse, we came up with the idea of creating a 100% virtual, augmented reality match day programme.

Through an iPad the user can trigger a 3D augmented reality programme in front of them on their table, complete with Captain’s Notes, holographic “Princess Leia” style video of players, clips from the training ground and even an interactive team selector.

The programme is being rolled out at remaining Arsenal games this season, so keep an eye out for more.