Terms & Privacy Policy

Effective Date: 24/02/25
Last Updated: 24/02/25

1. Introduction

Welcome to the website of East City Films Limited (“Company”, “we”, “us”, or “our”).
This Privacy Policy explains how we collect, use, protect, and disclose personal information when you use our website (the “Site”) and any related services, applications, or products (collectively, the “Services”).

By using our Site or Services, you agree to this Privacy Policy and our Terms of Use. If you do not agree, please discontinue use of the Site and Services.

2. Information We Collect

We collect and process the following types of information:

2.1. Personal Information

We collect personal information when you:

  • Register for an account
  • Subscribe to our newsletter
  • Make a purchase or payment
  • Contact us for support
  • Participate in surveys, promotions, or events

This may include your:

  • Name
  • Email address
  • Username
  • Location
  • Billing information (processed by third-party payment providers, if applicable)

Some of this information is mandatory to provide our services, while other details are optional.

2.2. Automatically Collected Information (Usage Data)

We collect certain technical and usage information when you interact with our Site, including:

  • Your IP address
  • Device and browser type
  • Operating system
  • Pages visited and interaction details
  • Log files and referral sources

This data helps us analyze traffic, improve our services, and detect potential security threats.

2.3. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

  • Recognize returning visitors
  • Improve website functionality
  • Provide personalized content and advertisements

By using our Site, you consent to our use of cookies. You can manage cookie preferences in your browser settings or via our Cookie Settings page.

3. How We Use Your Information

We use personal data to:

  • Provide and improve our Services
  • Personalize user experience
  • Respond to inquiries and support requests
  • Send newsletters, updates, or marketing messages (with your consent)
  • Analyze and enhance website security
  • Comply with legal obligations

We will not sell or rent your personal data.

4. Legal Basis for Processing (UK GDPR Compliance)

We process personal data based on the following legal grounds:

  • Contractual Necessity – To provide requested services
  • Legitimate Interests – To improve and secure our services
  • Consent – When you opt into marketing communications
  • Legal Compliance – To meet regulatory requirements

You have the right to withdraw consent at any time.

5. How We Share & Disclose Information

We may share your data with:

5.1. Service Providers

We work with third-party vendors (such as hosting providers, analytics platforms, and payment processors) to support our services. These vendors are contractually bound to protect your data.

5.2. Legal & Compliance Disclosures

We may disclose your information when required by law, such as in response to a court order, legal request, or investigation.

5.3. Business Transfers

If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

6. International Data Transfers

We primarily store and process data in the United Kingdom. However, some of our third-party partners may be based outside the UK.
When transferring data internationally, we ensure compliance with applicable UK data protection laws, such as using UK-approved Standard Contractual Clauses (SCCs).

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right to Access – Request a copy of your personal data
  • Right to Rectification – Correct inaccurate or incomplete information
  • Right to Erasure (“Right to be Forgotten”) – Request deletion of your data
  • Right to Restrict Processing – Limit how we use your data
  • Right to Data Portability – Request a structured copy of your data
  • Right to Object – Object to data processing based on legitimate interests
  • Right to Withdraw Consent – If we process data based on your consent

To exercise these rights, contact us at: hello@eastcityfilms.com.

If you believe we have mishandled your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

8. Data Security Measures

We implement reasonable security safeguards to protect your data, including:

  • Encryption of sensitive data
  • Access control mechanisms
  • Regular security audits

However, no online service is 100% secure. You share data at your own risk.

9. Retention of Data

We only retain personal data for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

10. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect data from minors. If we become aware of such data collection, we will delete it promptly.

11. Third-Party Links & External Services

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies before sharing information.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes take effect when posted. If we make significant changes, we will notify you via email or a website notice.

Last Updated: 24/02/25

For questions or concerns, contact us at: hello@eastcityfilms.com