Project Endeavour
Step into the future with Project Endeavour, where autonomous vehicles transform urban living. Explore today’s trials and a vision of tomorrow through two immersive VR experiences created by East City Films. From Oxford’s AV routes to a future cityscape, discover the possibilities of autonomous transport.
Through immersive VR, we showcased the transformative potential of autonomous vehicles. The first experience, Today, takes viewers on a backseat journey in a current-day autonomous vehicle, filmed along Oxford’s AV trial route. Featuring an introduction by Stephen Kyberd from Oxbotica, engaging narration, and graphic overlays, this 8-minute experience brings the thrill of autonomous travel to life. Over 2,000 people explored it from home via Google Cardboard.
As restrictions eased, Project Endeavour resumed in-person trials in Greenwich, where audiences experienced Tomorrow—a fully animated vision of a future city where autonomous and electric vehicles dominate the streets. Produced by Marco and Phillip Sandeman, with spatial sound by Oliver Kadel, this captivating glimpse into the future highlighted the possibilities of sustainable urban transport.
"East City Films brought incredible creative energy and vision to our project while staying on budget and on schedule. Ash, Darren, and the team were flexible and responsive, overcoming challenges like Covid restrictions and capturing complex road scenarios. The animated world they created is both visually stunning and deeply insightful. We can’t wait to collaborate with them again."
- Balazs Csuvar, Head of Delivery at DG Cities
Although public trials have concluded, Project Endeavour continues its mission, and these VR experiences remain available to explore. To learn more, visit www.projectendeavour.uk.
Project Endeavour is part-funded by the Centre for Connected and Autonomous Vehicles (CCAV) and delivered in partnership with Innovate UK, led by Oxbotica in collaboration with DG Cities, Immense, TRL, BSI, and Oxfordshire County Council.
