VR City was launched in 2016 to provide a dedicated virtual reality studio focused on creating the very best in immersive experiences.

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Alongside VR City's production partner East City Films, the VR studio has collaborated with companies including the BBC, The National Theatre, and The New York Times. It has created original and critically acclaimed VR documentaries that challenge perceptions and transform emotions.


In 2018 our new project Common Ground was selected for funding from Creative XR. The Digital Catapult and Arts Council England programme supports the development of virtual reality, mixed reality and augmented reality for the creative industries. The award-winning documentary delivers its virtual environments via the employment of stereoscopic 360 video, photogrammetry, room-scale, archive and interactivity. It was completed in February 2019 and received its world premiere at Tribeca Film Festival in April 2019.

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As one of the foremost VR creators in the world VR City are always keen to meet partners that want to explore the potential of immersive storytelling, be it through a VR headset and 360 video production, consultancy, workshops, speaking opportunities, or licensing our stable of VR content.


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VR Consultancy

As producers of world-class virtual reality and 360° video since 2014 VR City are perfectly placed to provide VR consultancy to agencies, broadcasters, non-profits and brands. With celebrated VR experiences under our belt for ITV, BBC, MTV, The National Theatre, Comic Relief and countless brands we are able to offer guidance and expertise in creative development, shoot planning, workflow and post-production. From camera choices, VFX supervision and headset selection (HTC Vive and Oculus Rift to Oculus Go and even Google Cardboard) to 360° post-production, spatial sound and real-time Unity development: if you're considering working in VR and 360° video and need a helping hand, don't hesitate to get in touch.




As an extension to our consultancy, we regularly run VR & 360° video workshops. The sessions cover all aspects of VR and 360° video production, from storyboarding, documentary development and camera selection to camera movement, drone filming, editing and the stitching process. Our team has travelled the world and worked with some famous organisations including The National Theatre and University College London. The rules of VR are currently been written, broken and rewritten, and VR City are very much one of the leading authors. When it comes to immersive experiences so much is possible and we want the community to grow to help realise its potential. Don't hesitate to get in touch to discuss VR workshops or mentoring opportunities.

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Our expert team is regularly asked to talk on VR & 360° video all over the world. Our CCO and director of our incredible award-winning VR documentaries Darren Emerson, has been invited to speak at festivals and events including VR Labs at CPH:DOX, IBC, IDFA Doc Lab, BFI Future Film Fund, I-docs, EDEF, One World Humanitarian Film Festival, Sheffield Doc Fest, Raindance Film Festival, Dubai International Film Festival and Festival de Cannes. Our CEO Ashley Cowan regularly presents on VR in the commercial world. He has been invited to a range of events and conferences including MIPTV, Media Production Show, VRTGO, VR World, DEN Live Festival, Summer In The City and MediaTech. To engage Darren or Ashley for your event or festival, don't hesitate to get in touch.




VR City is a producer of some of the most respected, talked about and genre defining VR content in the world. All of which is available for licensing. Witness 360: 7/7, a VR experience about one woman's experience of the London 7/7 bombingswas VR City's first original piece of work. It went straight to the vanguard of VR documentary making, featuring at festivals including IDFA and Festival de Cannes.
Indefinite, is a documentary taking viewers behind the walls of the UK's indefinite detention system. It won the first ever VR commission at Sheffield Doc Fest with funding from the Arts Council England. It premiered at Sheffield Doc Fest and went on to be licensed by the New York Times VR app.
With co-producers ITV, VR City created Junior, an in depth look into the training regime of Chris Eubank Jr. The film culminates in a bruising encounter at Wembley with former world champion Arthur Abraham.
Inner Selfie featuring The Dalai Lama, was co-produced with Stateless Studios. It is the first of a series of one-on-one encounters with some of the most remarkable individuals in the world.
Our new project Common Ground, is a fully interactive room-scale VR documentary about the Aylesbury Estate in South London. It is due to enjoy its world premiere at Tribeca Film Festival in New York. For licensing opportunities for the above and more, don't hesitate to get in touch.

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Our VR production studio has produced virtual reality experiences and worked in 360° video VR production since 2014. With our studio VR City, we are constantly pushing the boundaries of what is possible in virtual reality production and we have produced critically acclaimed 360 video content for clients such as ITV, Comic Relief and Lexus. We have led the way in 360 video production since producing live content for the MTV EMAs in 2015. We are best known for producing VR documentaries about issues of social justice. From our very first VR experience where we told the story of a survivor of the London 7/7 bombings, we understood the potential of virtual reality to trigger empathy and inspire action. We are determined to tell stories that deserve greater recognition and to use VR to make stronger and faster connections with our audience. We are as happy working in 360 video as we are in room scale interactive VR, and are currently exploring how technology can augment a well-told story to create ever more impactful experiences. Our work has been seen all over the world at festivals from Tribeca in New York to Sheffield Doc Fest and licensed to such media outlets as the New York Times, SBS and Hulu. For more information on our VR studio VR City, and how to work with us click here.