Sportsbet.io & Arsenal FC
An AR Virtual Matchday Programme
East City Films was commissioned by cryptocurrency sportsbook Sportsbet.io and PR agency Fuse PR, as part of their club partnerships with Arsenal FC, to create an innovative augmented reality matchday programme. This cutting-edge programme utilizes the latest AR technology, allowing fans to bring their favorite players into the comfort of their living rooms.
In collaboration with Fuse, East City Films developed a creative concept aimed at enhancing Sportsbet.io's matchday rights with Arsenal FC. The objective is to digitally recreate the excitement and atmosphere of a traditional matchday experience in the home setting. The AR programme incorporates various elements, including holographic Captain's Notes from Pierre-Emerick Aubameyang, player profiles, quickfire interviews, training ground footage, and an interactive AR squad selector. Fans can engage with these features and even choose their preferred team for the upcoming match.
433 eSports activation of the Arsenal FC AR virtual matchday programme, with Aubameyang’s captain’s message and the interactive time selector.
“We are always looking for new ways to connect and engage with our global fanbase and give them an incredible experience, whether that’s inside Emirates Stadium or in their own home. Sportsbet.io shares this attitude and approach and it has been fantastic to work together to deliver this new and innovative service to our supporters. Everyone at the club is extremely excited to welcome all our supporters back to Emirates Stadium imminently, but until then this programme is an exciting and innovative way of bringing fans closer to the players, and the action, than ever before.”
Sportsbet.io is the official betting partner of Arsenal FC
In light of the Covid-19 pandemic, which led to the majority of matches in the 2020/21 season being held without spectators, the augmented reality programme offers fans an opportunity to engage in a key aspect of their regular matchday routine, all within the safety and comfort of their own homes. By utilizing the programme, fans can maintain their connection to both the players and the club.
The programme was exclusively hosted on a dedicated Sportsbet.io app and was activated through collaborations with influential personalities throughout the 2020/21 season. This included partnerships with renowned freestyler and world champion, Sean Garnier, entrepreneur and passionate Arsenal supporter, Leo Dasilva, leading esports platform 433 Esports, and the prominent sports media outlet, SPORF.
For further information and to explore the app, please do not hesitate to contact us. We are excited to provide you with more details and assist you in experiencing this unique augmented reality programme.
“Across all of our Premier League partnerships this season, we have strived to use the latest in tech and innovation to try and bring a little bit of that magic of matchday to the fans at home. We are lucky to have two incredible partners in Arsenal and Southampton, who have got fully behind this mission and helped us deliver some amazing work. We are thrilled to be launching this new AR programme with Arsenal, and can’t wait to make the partnership even bigger and better next year.”