Big Little Moments
Online Video Series for National Lottery Community Fund
“It was a pleasure to work with 23red and The National Lottery Community Fund on such an important project. Big Little Moments is a truly eye-catching campaign, brilliantly realised by 23red, and we were proud to capture it in action at child centres around the country. ”
Big Little Moments is part of A Better Start, a ten-year National Lottery funded programme set up to help families give their babies and very young children the best possible start in life.
The campaign, devised by 23red for the National Lottery Fund revolves around the idea that every interaction, no matter how small, can have a huge impact on the brain development of babies and children. Using colourful, friendly characters representing adults and children, the work aims to drive understanding of social, emotional and language development, in order to promote more effective caregiving interactions amongst primary caregivers.
On location in Southend.
“Early childhood has been proven to impact future learning, behaviour and health, but there’s a wealth of conflicting information out there for caregivers. We’ve designed this campaign to be positive and accessible to all by bringing to life simple ways to give children a better start.”
East City Films was commissioned to capture the Big Little Moments campaign in action at five Better Start partnerships across the country; Blackpool, Bradford, Nottingham, Southend and London. Our all female crew led by director Olivia Emes captured interviews with parents and carers from each partnership, sensitively discussing how their experiences of raising children have been assisted by the Big Little Moments campaign. With access to each of the centres our crew filmed the children interact with their carers; reading, playing games, and singing songs, drawing together their real life experiences with the Big Little Moments leaflets, posters and animations that surrounded them.
On location in Lambeth, London.
“There’s some great research and evidence behind what makes the best start for children, but often the way this is communicated isn’t right for those who might benefit from it most. Thanks to National Lottery players we have been able to work with our fantastic partners to develop a visually engaging campaign with positive messages. Parents and Communities are well placed to shape the best solutions, so what we especially love about this campaign is the local knowledge that’s gone into making sure it’s right for its audience.”
With five shoot days all over the country, and a short post production period at the East City Films studio, the end result was five beautifully crafted 2 minute videos which went live on the websites of the individual child centres; A Better Start Southend, Blackpool Better Start, Better Start Bradford, Small Steps Big Changes (Nottingham) and LEAP (Lambeth). These online videos will be used to encourage parents to come to experience Big Little Moments, demystifying the campaign, creating confidence and building interest and engagement. For more details please get in touch.
The crew after wrapping in Nottingham.