Big Little Moments
Online Video Series for National Lottery Community Fund
Big Little Moments is part of A Better Start, a ten-year National Lottery funded programme set up to help families give their babies and very young children the best possible start in life.
The campaign, devised by 23red for the National Lottery Fund revolves around the idea that every interaction, no matter how small, can have a huge impact on the brain development of babies and children. Using colourful, friendly characters representing adults and children, the work aims to drive understanding of social, emotional and language development, in order to promote more effective caregiving interactions amongst primary caregivers.
East City Films was commissioned to capture the Big Little Moments campaign in action at five Better Start partnerships across the country; Blackpool, Bradford, Nottingham, Southend and London. Our all female crew led by director Olivia Emes captured interviews with parents and carers from each partnership, sensitively discussing how their experiences of raising children have been assisted by the Big Little Moments campaign. With access to each of the centres our crew filmed the children interact with their carers; reading, playing games, and singing songs, drawing together their real life experiences with the Big Little Moments leaflets, posters and animations that surrounded them.
With five shoot days all over the country, and a short post production period at the East City Films studio, the end result was five beautifully crafted 2 minute videos which went live on the websites of the individual child centres; A Better Start Southend, Blackpool Better Start, Better Start Bradford, Small Steps Big Changes (Nottingham) and LEAP (Lambeth). These online videos will be used to encourage parents to come to experience Big Little Moments, demystifying the campaign, creating confidence and building interest and engagement. For more details please get in touch.