Junior

A VR Documentary for ITV

CHALLENGE:

ITV sought to increase purchases of the highly-anticipated pay-per-view ITV Box Office fight between Chris Eubank Jr. and Arthur Abraham. East City Films recognized the potential of an intimate 360 video as the perfect solution.

ITV PARTNERSHIP:

East City Films extended its partnership with ITV to create a captivating virtual reality documentary, immersing boxing fans in Chris Eubank Jr.'s pre-fight training camp and his Super Middleweight World Title bout. This project was a natural fit for East City Films' expertise.

IN THE GYM WITH EUBANK JR.:

Directed by East City Films' CCO, Darren Emerson, the 360 video was specifically designed for VR headsets, Facebook 360, and YouTube 360. It offers viewers an immersive glimpse into Eubank's training regimen at his Brighton gym, providing an incredible perspective of his intense preparations. Fans can witness his tireless dedication during sparing sessions, experience the sweat and toil, and gain insight into his sources of inspiration. The documentary also features interviews with boxing legend Chris Eubank Sr., adding a fascinating layer to the narrative. For a firsthand understanding of what it takes to be a boxing champion, this 360 video is unparalleled.

FACEBOOK 360:

The content was released a week prior to the fight, accompanied by a call to action for viewers to subscribe to the live coverage on ITV Box Office. Garnering an impressive 400,000 views, the video made a significant impact on ITV's social media campaign.

'JUNIOR':

In addition to the 360 video, East City Films filmed the entire fight and released a full-length film titled 'Junior'. This captivating film chronicles Eubank Jr's journey from the gym to the ring, culminating in the successful retention of his IBO Super Middleweight title. 'Junior' is available for licensing. For more information, please contact us.