Welcome To Laphroaig

A VR Experience for Laphroaig

The Challenge

Working with White Label, VR City were tasked with creating a VR and 360 video tour of the Laphroaig distillery on the island of Islay.

A Filmic Experience

Laphroaig were keen for this experience to capture the whisky making process in a lyrical and filmic manner. Most importantly, they wanted to give people the chance to visit the distillery without having to travel to Scotland. Furthermore the VR would show people the majesty of the island and the authenticity of the process.

The Real Laphroaig

So, with Islay's natural peat fields, fresh water stream and rugged coastline contributing so much to the distinctive flavour of Laphroaig, VR City took to the skies to give people an unrivalled view. In the distillery itself we used sophisticated wire cam technology and remote controlled dollies to achieve the movement that drives the film. As a result we believe we've created a VR experience which will live long in the memory.

We had the pleasure of working with VR City this year for our Laphroaig VR tour of Islay. Darren, Ash and their team fused creativity and knowledge to great effect and ensured that we delivered a result that felt ahead of the game in VR terms.
— Greg Saunders - Co-Founder & ECD, White Label UK


The experience is now live on the Laphroaig website. It is also in the hands of the Laphroaig ambassadors who will be showing the film in VR headsets. Nominated for Best Branded VR

Experience, the film will also play in competition at the Raindance Film Festival. Finally, the experience will be available to watch on the VR City app in October.


Directed by Darren Emerson | Producer Ashley Cowan | Production Manager James Breadin | Editor Conan Roberts | Sound Recordist Oliver Kadel at 1618 Digital | Audio Mix & Sound Design by Oliver Kadel at 1618 Digital | DOP Jon Boyce | VR Technical Supervisor Andrew Yardley | Drone Operator Sky View | Director of Commercial Partnerships Dominic deTerville