Lexus: Live The Life RX

360° Video & Branded Content for Lexus

An immersive theatre experience featuring Jude Law and the incredible Lexus RX launch event.

A Formidable Team

Embark on a journey of innovation and creativity as we joined forces with Lexus, Freuds Communications, and The Department to unveil the groundbreaking Lexus RX through an extraordinary immersive film experience.

An Incredible Event

Step into a world where tradition meets cutting-edge technology. At our exclusive launch event, 100 esteemed journalists were invited to witness automotive history unfold. What appeared to be a typical car launch quickly transformed into an unforgettable theatrical spectacle. As guests adorned Oculus Rift headsets within the luxurious confines of the Lexus RX, they were transported from the mundane to the extraordinary. In the blink of an eye, an empty hangar was magically transformed into a bustling film set, thrusting our unsuspecting audience into the limelight alongside acclaimed actor Jude Law.

360 Video Capture

Witness every exhilarating moment in stunning 360° detail. Our team meticulously captured the entire event, from the anticipation of the audience to the awe-inspiring performance of Jude Law, using state-of-the-art technology to create a groundbreaking YouTube 360° experience.

Discover the Magic Behind the Scenes

Curious to see how it all came together? Delve deeper into our innovative process and behind-the-scenes magic by exploring our comprehensive case study video below. Experience firsthand the meticulous planning, seamless execution, and sheer creativity that brought this immersive Lexus RX launch event to life.