Electrified Lines Are Always On. So Always Stay Off
Cinema Advert & Branded Content for Network Rail & Midland Main Line
We teamed up with agency 23red, who specialise in behaviour change, to produce a cinema advert that warns people of the danger of the newly electrified lines on the Midland Main Line network. The electricity running through the lines is 100 times more powerful than the voltage used in houses, and ten times more than the electric chair. This level of power has many benefits and clears the way for quicker, quieter and greener trains to run on the lines but there will also be clear and present dangers too. The advert, voiced by Hollywood actor Mark Strong, was conceived by 23red and realised by East City Films and director Tom Palliser, running in cinemas in the Midlands alongside out of home media, print, digital and radio.