East City Films nominated for 2 Broadcast Sport Awards

EAST CITY FILMS NOMINATED FOR 2 BROADCAST SPORT AWARDS

In October 2020 East City Films became the immersive partner with the agency Fuse. Our first assignment was to activate the crypto betting company Sportsbet.io’s matchday sponsorships with Arsenal FC and Southampton FC whilst deep in the throws of coronavirus.

Our response was to create an augmented reality virtual matchday programme for Arsenal and a virtual reality stadium tour for Southampton. 12 months on, both pieces of work have received nominations at the inaugural Broadcast Sport Awards.

The VR stadium tour, nominated for best Fan Engagement, took Instagram influencers such as Give Me Sport’s Frimpon on a virtual tour of St Mary’s Stadium with club legends Matt Le Tissier and Francis Benali.

The AR virtual matchday programme, featuring holographic video messages from Aubangeyang and Lacazette as well as an interactive team selector, was shared with Instagram influencers Sean Garnier, 433 Esports and SPORF and has been nominated for Best Social Media Campaign.

The Broadcast Sport Awards 2021 on 3 November at the JW Marriot Grosvenor House - Park Lane, will bring together the leading lights of UK sports television in a celebration of the outstanding sports production and sports broadcast achievements of the year. Wish us luck!

For more details on each project follow these links:
Arsenal AR Virtual Matchday Programme
Southampton VR Stadium Tour

Matt Le Tissier and Francis Benali filming in the away dressing room.

A hologram of Aubameyang in the AR virtual matchday programme.