Royal Caribbean Celebrity Edge AR App

360 Video & Binaural Audio for Royal Caribbean Cruises

Unlock the Unparalleled Digital Tour Experience with East City Films and Trigger Global's AR App for Royal Caribbean's Celebrity Edge Cruise Ship. Immerse yourself in the world of Celebrity Edge with the cutting-edge app, Celebrity Edge Access Tour. This remarkable app combines 3D augmented reality technology, spatial binaural sound, and captivating 360 videos to provide passengers with an unparalleled digital tour experience.

This is not your standard museum audio tour. With the new Celebrity Edge Access Tour app, we augmented the reality of the ship with a 3-D tour of the behind-the-scenes stories available right in the palm of our guests’ hands.
— Richard Fain - Chairman & CEO, Royal Caribbean Cruises Ltd.
Filming in the galley of the Celebrity Edge, with cranes and land in view.

Filming in the galley of the Celebrity Edge, with cranes and land in view.

East City Films proudly collaborated with Trigger Global to bring to life four exclusive areas of the ship through immersive 360 videos: the Bridge, the Galley, the Control Room, and the Celebrity Edge Launches. Filming at the shipyard in Saint Nazaire, North West France, each scene features the actual ship's staff, including the captain and his team in the Bridge, and the talented chefs in the Galley. Meticulously choreographed, each scene seamlessly integrates with a captivating narrative voice-over provided by Richard Fain, Chairman & CEO of Royal Caribbean Cruises Ltd., and Lisa Lutoff-Perlo, Celebrity President & CEO.

The finished 360 video of the bridge of the Celebrity Edge with Captain Costas Nestoroudis.

The finished 360 video of the bridge of the Celebrity Edge with Captain Costas Nestoroudis.

Bringing guests closer to the world than ever before is such a driving-force behind Celebrity Edge – with our innovative outward-facing design, unique new experiences, and world-opening itineraries – and now we’re excited to bring guests even closer to the ship herself,” added Lutoff-Perlo. “And now, the Celebrity Edge Access Tour app will offer guests a behind-the-scenes look at what makes Celebrity Edge truly exceptional, all in breathtaking 12-megapixel clarity.
— Richard Fain - Chairman & CEO, Royal Caribbean Cruises Ltd.

Filming the ship before its launch presented a unique challenge, as the ship was moored in a shipyard with windows overlooking cranes and workmen. To overcome this, we skillfully created computer-generated sea and sky, presenting a realistic depiction of the ship sailing the high seas.

The Celebrity Edge Launch with Richard Fain & Lisa Lutoff-Perlo, with CGI sea and sky.

The Celebrity Edge Launch with Richard Fain & Lisa Lutoff-Perlo, with CGI sea and sky.

The AR app was launched in November, coinciding with Celebrity Edge's maiden voyage, and offers passengers a comprehensive tour guide of the ship. From a 3D augmented reality version of Richard welcoming you on board to spatial audio tours of The Grand Plaza, Theatre, Eden, and the Rooftop Garden, our immersive 360 videos enhance the entire experience. While you can view our remarkable videos online, we highly encourage you to download the app from the Play Store and the App Store to enjoy the full, awe-inspiring experience.

[Watch the Making of the App and Explore the 360 Videos]

The Celebrity Edge launch with the CEO’s message

The bridge of the Celebrity Edge

The Celebrity Edge control room

The galley on the Celebrity Edge

DIRECTED BY DARREN EMERSON | EXECUTIVE PRODUCER ASHLEY COWAN | PRODUCER ED QUINTRELL | COORDINATOR ALEXA PEARSON | STITCH ENGINEER CONAN ROBERTS | SOUND RECORDIST OLIVER KADEL | AUDIO MIX & SOUND DESIGN BY AURELIA SOUNDWORKS | DOP JON BOYCE | VR TECHNICAL SUPERVISOR ANDREW YARDLEY | ART DIRECTOR DAVID DICKINSON | HAIR & MAKEUP AMY GOODE | BTS CAMERAMAN ALEX FOURACRE