Shared VR at East City Films with The Singleton distillery tour

Shared VR

If you’re looking to create a virtual reality experience which can be enjoyed by multiple people at once but with no headsets, be it twenty or five hundred, then a shared VR experience might be the way to go.

East City Films has delivered multiple shared VR experiences which use 360° video projection. With the ability to add surround sound and aromas, the immersion can be complete, but in an environment which allows eye contact and communication with your fellow viewer. The next time you worry that VR is a solitary experience or you can't get enough people into VR headsets, then you should consider shared experience with VR 360° projection.

We are able to create just about any immersive environment you can imagine from Scottish whisky distilleries to gritty housing estates and everything in between. Check out our Lagavulin Experience and The Singleton Experience for an idea of what we mean.

For the Lagavulin Experience we create a shared VR tour of the distillery on the Isle of Islay. Working with Igloo Vision and Condiment Junkie, we filmed 8K 360° panoramas which we projected by 4 interlocking projectors. To these we then added aromas, spatial sound and even things to touch, like pieces of peat and grains of barley, to give our audience a multi-sensory virtual world experience like no other. Take it from us, after 20 minutes inside the Lagavulin Experience, you’re on the Isle of Islay drinking a dram.

Another route, if space and budget is more limited, is a singular 360° projector. Coming in an attractive modular projector which wouldn’t be out of place in an Apple Store, we are able to project incredible immersive images 270° into any room. It’s a very simple plug-and-play set up which we’ve used at film festivals around the world with our VR documentary Common Ground. Check out the showreel for it below.

If you’ve got an interesting project in mind, where headsets are a no-go and a 360° projection set up is the solution, we would love to hear from you. We’ll get you sorted no matter what.