The Spiritual Home

A TV Advert & Branded Content for The Macallan

An extended TV commercial for The Macallan which aired in the lead up to Christmas on London Live.

London Live came to us with an enticing creative proposition - create a TV and online commercial for one the most well-known and luxurious Scottish whiskies in the world, which communicates both the age old provenance of the whisky and its appeal to modern high end London customer. Our response was to find the visual parallels between the distillation process and a night out in London enjoying drinking the whisky.

With shoots in both Scotland at the picturesque Macallan Estate and the Editions Hotel in London we were able to seamlessly connect the Scottish landscape with a glass of the Macallan and the preparation and coming together of friends at the hotel with the distillation and barrelling of the whisky up in Scotland.

Directed by Jem Talbot the film was blessed by a well known piece of classical music which cleverly drew the two worlds together into a sort of waltz. With styling provided by Mr Porter the film was both classic and contemporary, enjoying a luxury and exclusive feel from the leather shoes to the awe inspiring whisky barrels.

In summary the film brought together the craft of the whisky making in Scotland with the elegance of a night out in London at the Editions Hotel, whilst giving nods to the Amber, Ruby, Gold and Sienna expressions that the Macallan is known for.

The commercial was broadcast on London Live in the lead up to Christmas and was also used online on the Evening Standard and Mr Porter websites.

To see more of our work with whisky brands click here.